About Us
Elimtia Ltd is a non-profit company founded by Tanya Franks, a distinguished British actress best known for her roles in EastEnders, Broadchurch, and Pulling.
Beyond her acting career, Tanya is deeply committed to raising awareness about Alzheimer’s and dementia after personally witnessing the impact of Alzheimer’s on her step-father, Derek.
Tanya’s dedication to this cause is not just professional—it's personal. After 11 years of watching Derek struggle with Alzheimer’s, Tanya became determined to help prevent other families from going through what they went through. This passion led her to establish Elimtia Ltd with a singular focus: to educate, empower, and inspire young people to take proactive steps in protecting their brain health.
Our Mission
Elimtia Ltd’s mission is to raise awareness and educate people about how lifestyle choices can reduce the risk of Alzheimer’s and dementia. Through creative initiatives like podcasts, documentaries, and engaging educational events, we aim to equip people with the tools they need to protect their cognitive health.
The Urgency!
According to the highly respected Lancet Report up to 45% of Alzheimer’s and dementia cases could be prevented by making simple lifestyle changes such as improving diet, increasing physical activity, and reducing stress amongst others. It’s not just about raising awareness—it’s about taking action before it’s too late by helping people to understand the specifics, the differences they can make in their own situations, not just blanket generalisations.